Mimi Holliday

Mimi Holliday is fun, flirty, feminine and fabulous - the personification of unique British bra styling

Mimi Holliday

Mimi Holliday lingerie

Mimi Holliday is fun, flirty, feminine and fabulous! The personification of unique British style, the brand has become famous for its bow back knickers, corset bras, ‘va va voom’ super plunge shape and the fabulous Mimi Holliday shoulder bra as well as a whole host of other underwear styles. Mimi Holliday lingerie started life as the diffusion brand from acclaimed top end designer Damaris Evans. After starting her eponymous lingerie label with a £5,000 grant in 2001, Damaris won international accolades and was lauded in magazines such as Vogue. As her name spread, so did demand for her lingerie and in 2003, she launched the Mimi Holliday lingerie label, offering the same creative brand style with superbly fitting underwear and a broad range of sizes at a more accessible price point.


Mimi's lingerie has since gone from strength to strength, and quite frankly we are not surprised – we love it! With sizes from AA to H cup and starting from a 28 back, there is a Mimi Holliday bra for everyone. Mimi Holliday underwear is famous for its super-flattering styles that work for all shapes and sizes, super cute and flirty aesthetic and sumptuous fabrics. Made from decadent silk and featuring the signature Mimi polka dots, vibrant colours and eyelash lace, Mimi Holliday underwear is distinctive and sought after.


Mimi is a treat - but it’s not just for a special occasion. Mimi Holliday bras can be worn all day every day and offer support from AA to H cup. The Mimi Holliday range features a variety of shapes including the balcony, the super plunge, the comfort bra, the maxi bra and our favourite, the Mimi Holliday shoulder bra. In fact, Mimi was the first to launch the now iconic shoulder bra, and in our view the Mimi shoulder bra reigns supreme in the shoulder bra world!


As well as striking fashion led underwear, Mimi offer an ongoing underwear range for everyday wear in practical yet pretty neutrals and the ever popular black. Mimi's every day underwear is just as gorgeous as the more unconventional high fashion designs , and always has an eye on practicality , with styles that are smooth as well as lacy and colour coordinate under your clothes too.


The Mimi Holliday bra is a winner. But Mimi Holliday lingerie isn't just about bras. The lingerie range includes gorgeous pants too, ranging from the sought after and iconic bow back knickers to the popular boyshort and on trend high waist retro style underwear.


In addition to beautiful underwear, Mimi also offers a stunning collection of nightwear including silk and lace chemises, teddies, robes and camisoles.


Mimi Holliday Bisou Bisou is one of our favourites here at S&M. A gorgeous range of bras, knickers and nightwear, all featuring the signature Mimi Holliday bisou bisou lace, are a prime example of Mimi's fabulous aesthetic and superb fit.


You can see Mimi Holliday lingerie online at Sebastian and Millicent as well as in our VIP Shopping Salons, at our Lingerie Parties and through our At Home or At Work Fitting Consultations. As sexy and fun online as in the flesh, a Mimi Holliday bra and knickers set is a must for lingerie lovers so take a look now at our great selection of Mimi Holliday underwear online  - go on , indulge yourself today and become a flirty femme fatale in Mimi Holliday lingerie.

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