Know your Breast Shape
Get to know your Breast Shape and find its Bosom Buddy!
FULL & ROUND
Whether natural or surgically enhanced, this shape is full, perfectly round in shape and perky – just like us on a good day!
FULL CUP, PLUNGE, BALCONY
Most styles will look great on you. Choose a full cup if you want to keep your assets a secret or go for a plunge or balcony for va va voom!
BOSOM BUDDY STYLES FOR FULL & ROUND BREASTS
You have your pick from our sexiest brands – whether it’s Lise Charmel, Aubade, Pleasure State, Mimi Holliday, Le Mystere, or something saucy from Lascivious – it will look simply stunning!
FULL & RELAXED
Full breasts that have lost elasticity over time (it happens to us all!) and need some TLC and extra support to replace the natural lift and firmness
FULL CUP WITH STRETCH
A full cup bra in a stretch fabric will be your ideal companion to avoid bulging over the cup and provide superb lift
BOSOM BUDDY STYLES FOR FULL & RELAXED BREASTS
Try our stretchier cups from Lise Charmel and Mimi Holliday, or our full cup styles from Le Mystere for an instant lift – they combine glamour with practicality and comfort
Wide set breasts sit towards the side of the body. The nipples may point outwards and, like the best things in life, come in small and large size!
PLUNGE, BALCONY (VERTICAL SEAMS)
A full cup bra in a stretch fabric will help to avoid bulging over the cup and provide superb lift. Balcony with vertical seams or side support will also lift
BOSOM BUDDY STYLES FOR WIDE SET BREASTS
Take a look at Mimi Holliday, Lise Charmel, Pleasure State and Aubade who all offer a great choice of plunges and balconies. Lise Charmel and Aubade also offer some gorgeous vertical seam styles that will mean your assets stay front on all day– Hello Boys!
Fuller at the bottom and narrow at the top, this is a very common shape. And after all, there’s nothing wrong with a full bottom!
PLUNGE, BALCONY, HALF CUP
Balcony or half cup styles are perfect for the teardrop shape and they will fit like a very glamorous glove! Plunge styles will create lift and a deeper neckline
BOSOM BUDDY STYLES FOR TEARDROP BREASTS
Try our range of balcony and plunge styles from Lise Charmel, Mimi Holliday, Pleasure State, Le Mystere and Harlow & Fox for the perfect teardrops – and no more tears!
Narrow in width and often longer in length, these breasts have a tendency to hang. A bit of love and a well fitting bra will give them the support they need.
BALCONY, FULL CUP
Pendulous breasts benefit from firm support to lift them and show off your waistline. A full cup or balcony style will give you a beautifully lifted and rounded bust
BOSOM BUDDY STYLES FOR PENDULOUS BREASTS
Take a look at the gorgeous balcony and full cup styles on offer from Lise Charmel and Mimi Holliday. Or go for Harlow & Fox and Le Mystere for an instant figure fix – you’ll feel like a new woman
ATHLETIC & PETITE
Breasts are often pert and require little support. With little fat and sometimes a prominent ribcage, you may suffer from bra wires that rub – we have the answer!
PADDED PLUNGE & BRALETTE
Padded and push up bras will give you extra oomph! Shallower styles such as half cups or a soft bralette without underwire are perfect for everyday support
BOSOM BUDDY STYLES FOR ATHLETIC & PETITE BREASTS
Go for a delectable bralette from Violet & Wren, or light fitting half cup style from Lise Charmel, Mimi Holliday or Paloma Casile. For added va va voom, try a super sexy push up style from Mimi Holliday, Le Mystere or Pleasure State . The world’s your oyster!
Often larger in size with little separation, these voluptuous breasts are femme fatale! If you want to keep yours a little bit further apart, we can help
PLUNGE & BALCONY
Choose a plunge to make the most of your natural cleavage or if you’d like to create some breathing space, opt for a wide set style with horizontal seams in the cup to provide some separation
BOSOM BUDDY STYLES FOR PUSHED TOGETHER BREASTS
Select a seductive plunge style from Pleasure State, Mimi Holliday or Lise Charmel or bag a balcony with vertical seams - Lise Charmel and Aubade offer the perfect solutions.
UNEVEN & ASYMMETRIC
Most women have one breast that is larger than the other and it’s completely normal. Often the difference isn't noticeable, but where it is more pronounced, we have handy tricks to even things up
PADDED WITH STRETCH
Bras with stretch in the cup are great choice for uneven breasts as they stretch to the larger side and contract to the smaller side, meaning no gaping. Alternatively, molded or styles with removable pads can hide gaps
BOSOM BUDDY STYLES FOR UNEVEN & ASYMMETRIC BREASTS
Check out our stretchier bras from Lise Charmel and Mimi Holliday, or try a padded or molded style from Pleasure State. Whatever your size, there's a seductive solution!
Use our Size Charts to buy the correct size everytime you buy!
Just like when you buy clothes, different brands or styles of bra can require slightly different sizes. We call these ‘sister' sizes. You’ll also find that if your standard size isn't available, you can often buy a ‘sister’ size and still get a good fit in a style you love and may otherwise not have been able to buy.
Once you know your standard size, it is worth calculating your sister sizes too. These are the sizes that you’ll find may also work for you if your normal size isn’t available in a particular range, if you have a particular preference for a firmer or looser fit or if a particular make of bra is more tight or loose fitting that the standard. Don’t worry by the way – when you browse our bras, our fitting notes will always tell you if that is the case!
Simply find your standard size on our size chart, and you’ll see your sister sizes automatically calculated - so whatever bra you like, you should be able to find a size that works!
If you are from outside of the UK or buying a brand with non-UK sizing, our international size charts show how sizes from different countries convert, making it easy to buy brands from all over the world and still choose the best size first time.
The Fit Comparison - we put brands to the test!
Just like clothes and shoes, it is often the case that bras from one manufacturer will fit differently to bras from another. We secretly think it’s all designed to try to fox us, but we won’t let those pesky little lingerie labels confuse us! Watch our Fit Comparison videos for your favourite brand to find out how they match up – then shop away with confidence. Sorted!
Read what our customers have to say...
"I knew my bra wasn’t feeling quite right but couldn’t work out why. The images on your website that show common bra problems were really clear and I was able to sort it out straight away" Belinda S, Cleethorpes, UK
"I always felt a bit embarrassed about my unusual shaped breasts so seeing an image of boobs just like mine in your breast shapes guide was a bit of a surprise. It was such a relief to know I’m not odd after all and to find the tight shape finally. Thank you for such an easy to follow guide for real women" Karen H, Tamworth, UK
"I confess to having spent years feeling confused by the array of bra styles on offer – thanks for boiling it down to a simple, easy to understand selection. I have finally found the right style for my shape" Erica L, Manchester, UK
"I didn’t want to spend time on a fitting but could tell my bra wasn’t quite right. I used your Bra Troubleshooting guide to try to work out the problem and when I thought I had the answer I clicked on live chat to check it with an expert – very pleased to say I was right and now have a much better fitting bra! Very quick and effective service – I was impressed and have already recommended it to my friends" Jackie F, Manchester, UK
"Thank you so much for a wonderful day at your recent VIP Shopping Salon in London. I felt truly pampered and came away in a totally different bra size that i arrived in. I went from 36C to 32F! and with some amazing lingerie. Now I know my size I’ll be topping up online until the next party!" Charlotte N, London, UK
Click here to see some real life customer before and after pictures. No surgery has been performed, we promise!
HAVE YOUR SAY
We’d love to hear your feedback. We want to constantly improve for our customers so tell us what you like, what you don’t like and what you need today! Contact us today